Mom’s Daughter Jewelry Brand Copy Campaign
Mom's Daughter Brand Story
I have always found the idea behind gifting jewelry to someone you care about is so beautiful and enduring. Jewelry pieces ignite fond memories, represent cherished bonds, and can last forever.
My grandfather, a jeweler, instilled this deep appreciation for jewelry in my life from the moment I was born. He gifted my mother and me handmade jewelry on the day of my birth, eternalizing the day I came into the world and creating a tangible symbol of the eternal bond between mother and daughter.
I come from a family of jewelers, people who appreciate the delicacy of every stone and metal. As a child, I would spend my free afternoons, by my mother’s side, learning how to identify and classify gemstones. I can vividly remember my mother sketching jewelry for my sister and me.
When I was little, I wore the jewelry she gifted us, whether it was school or summer vacation. I still wear her gorgeous pieces and reflect on the beautiful memories we share as well as anticipate the memories we have yet to make together.
My mother created timeless jewelry that became part of my life story, the same way that tiny gold ring became a part of my birth moment.
I can feel my mother’s radiant presence and fall back into our beautiful memories together whenever I wear a piece that she designed.
I treasure gifting jewelry to children because I want to make that same memorable impact on their life stories. However, I often struggled to find quality, delicate, well-designed pieces. That’s why I began Mom’s Daughter, a jewelry brand that uses high-quality materials and artistic designs to create pieces that will last forever.
The purpose of Mom’s Daughter jewelry is to embody and honor the strength and love found in the relationship between mother and daughter, a bond that weathers all hardships and comes out even stronger. Mom’s Daughter wants you to wear that bond proudly.
Copy Campaign for charity: water Partnership
charity: water Website Copy
Our droplet collection highlights the beauty of a single drop of water, as well as the power it has to transform the world.
Charity: water has been on a mission to end the world water crisis since 2006. As of 2020, the organization has funded over 64,000 projects to bring clean, safe drinking water to people in 29 developing countries. Mom’s Daughter shares the belief that the lack of clean water and basic sanitation systems can lead to problems surrounding education, health, and safety.
We are a proud partner of charity: water and have designed a unique collection of jewelry to help bring clean water to more people in need. Every purchase of our droplet collection provides a person in need with clean, safe drinking water to improve their lives and supply them with what Mom’s Daughter believes is a basic human right.
charity: water Note Card Copy
For someone in need, every drop of water is a gift. The purchase of these drops from our collection means someone in need will be blessed with an entire year’s worth of clean water. When we take a minute to consider our choices and how they impact the world, we find each of us is capable of making a difference, even with the jewelry we choose to buy.
charity: water Thank You Note and Email Copy
Thank you for purchasing from our droplet collection; a choice that will make a difference for an individual in need.
When you shop from the Mom’s Daughter droplet collection, you support a cause that every human should care about. With every purchase from the droplet collection, someone in need receives a full year of clean drinking water so they can live better. Mom’s Daughter supports the work Charity: water does to help those without clean, safe drinking water, and it couldn’t be done without thoughtful customers like you.
Even the small choices we make have ripple effects that can change the world, and Mom’s Daughter thanks you for helping us in our journey to make the world a better place for everyone.
Product Descriptions
All Custom Jewelry
There is something magnificently special about creating a one-of-a-kind piece of jewelry for someone you care about deeply. Personalized jewelry is sentimental and creates lasting memories. Gifting a piece of personalized jewelry to someone shows the care and love you feel towards them.
By gifting a person in your life a meaningful piece of jewelry custom-made for them, you also give them a piece of you to hold with them always.
The Love Letters Collection
Handwriting is just like a fingerprint, it captures the uniqueness and individuality of a person. These jewelry pieces are a perfect gift for a loved one moving away or beginning a new chapter in their life.
The bracelets and necklaces are available in 14K and 18K yellow, white, or rose gold in a variety of lengths. The items are made with solid gold, so they will last forever.
The In A Heartbeat Collection Collection
You can gift a loved one a piece of your heart or keep someone's heartbeat close to yours with our delicate heartbeat necklaces and bracelets. The gift options for these pieces are endless, as you can take heartbeat patterns from ECGs and nonstress pregnancy tests, and have them immortalized in a piece of stunning jewelry.
The bracelets and necklaces are available in 14K and 18K yellow, white, or rose gold. We also offer a variety of lengths. All you need to do is indicate which part of the heartbeat scan you want to be used in the jewelry piece, and we’ll take care of the rest.
Instagram Captions
Mother’s Day Jewelry💐
Like the links we use to forge our necklaces, a mother and daughter bond is unbreakable. Gift one of our stunning pieces to honor this everlasting bond 🔗
Handwriting Necklace🖋
A child’s handwriting, a grandmother’s note, or a loved one’s name can be gilded with Mom’s Daughter handwriting necklaces. Rather than letting these written moments live as memories, you can turn them into beautiful jewelry that can last a lifetime. 📜
Heartbeat Bracelet🤍
When you can’t be close to someone, send them a piece of yourself. Gifting Mom’s Daughter heartbeat bracelets allow you to send loved ones an essence of yourself, to remind them of their importance to you.
Heartbeat Necklace💓
From a baby’s first beat to your mother’s comforting heart thump, capture the life that means the most to you with a heartbeat necklace from Mom’s Daughter.
Mother’s Day Jewelry🥀
Flowers wilt and cups of tea eventually empty, but you can gift your mother something everlasting with a piece from Mom’s Daughter.
Order one of our meaningful pieces to eternalize the bond between mother and daughter 🫖
Handwriting Bracelet 💌
Never let a meaningful note or word slip through your fingers, instead keep these words forever with one of Mom’s Daughter handwriting bracelets.
Droplet Earrings for charity:water💧
If you want to be a part of something bigger than yourself, purchase one of the stunning pieces from the droplet collection. Every purchase goes toward Mom’s Daughter’s mission to supply clean drinking water to those in need around the globe 🌍